Factors Affecting the Adoption of E-commerce for the Tourism Industry in Taiwan

Yu‐Chung Hung · Yung-Lu Yang · Hao-Erl Yang · Ya-Hsueh Chuang

49 citations0/0 files storedAsia Pacific Journal of Tourism Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Diverse Aspects of Tourism Research Employer Branding and e-HRM

Abstract

The tourism industry has successfully pioneered the adoption of e-commerce with respect to its online trading systems. Given the potential for the tourism industry to impart knowledge to other industries, this study examines the acceptance of online trading systems for travel agencies in Taiwan. According to the results of a literature review, this study uses six critical factors that were identified in the literature review as formative influences on the adoption of e-commerce. These factors are then incorporated into a questionnaire designed to verify empirically the extent of their ability to be generalized. This survey reveals that 80% of the travel agencies in the sample have adopted online trading systems. Particularly noteworthy is how the adopters and non-adopters hold different viewpoints on the following factors; “compatibility of adopting innovative technology”, “centralization of organization”, “organizational scale” and “correctness of website transmission”.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 49 citations exist upstream.

References

2019Diffusion of Innovations 1 1958The Varimax Criterion for Analytic Rotation in Factor Analysis 1975A QUANTITATIVE APPROACH TO CONTENT VALIDITY1 1972Characteristics of Organizational Environments and Perceived Environmental Uncertainty 2000Factors Influencing the Adoption of Internet Banking 1989Technology Diffusion: An Empirical Test of Competitive Effects 2002The future eTourism intermediaries 2000Corporate Intranet Implementation: Managing Emergent Technologies and Organizational Practices

Cited by

2019Innovation research in tourism: Research streams and actions for the future 2015Distribution channel in hospitality and tourism 2023Digital marketing adoption by small travel agencies: a comprehensive PLS-SEM model using reflective and higher-order formative constructs 2019Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB 2020A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.