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FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
16 references·4 citing·36 second hop
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References

  • 1965Fuzzy sets67,827 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation9,697 cited
  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 1989Asset Stock Accumulation and Sustainability of Competitive Advantage8,348 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1993Reengineering the corporation: A manifesto for business revolution6,454 cited
  • 1996Applications of the extent analysis method on fuzzy AHP4,869 cited
  • 1991Towards a dynamic theory of strategy3,948 cited
  • 1984Dimensions of Organizational Task Environments3,912 cited
  • 1998Intellectual capital: The new wealth of organizations3,751 cited
  • 1985Fuzzy hierarchical analysis3,443 cited
  • 1998Contemporary Strategy Analysis2,860 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

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Cited by

  • 2011AN INTEGRATED INTERPRETIVE STRUCTURAL MODELING–FUZZY ANALYTIC NETWORK PROCESS–BENEFITS, OPPORTUNITIES, COSTS AND RISKS MODEL FOR SELECTING TECHNOLOGIES33 cited
  • 2019A group decision model for credit granting in the financial market30 cited
  • 2023Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy8 cited
  • 2020Using FAHP and CBR to evaluate the intention of adoption of internet banking service: The example of web ATM5 cited