Japanese and U.S. programs in Taiwan: New patterns in Taiwanese television

Herng Su · Satoshi W. Watanabe

22 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Asian Culture and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

Recent deregulation in Taiwan, including the lifting of a ban against Japanese programs and the authorization of commercial CATV, has resulted in a rapid increase in the number of foreign programs. After reviewing the unique broadcasting history of Taiwan, this study examines exposure to and preference for foreign programs based on a nationwide survey. The findings demonstrate that, in addition to social status, historical and cultural backgrounds substantially affect individuals’ choices of foreign programs.

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1975The uses of mass communications : current perspectives on gratifications research 1991Beyond media imperialism: Assymetrical interdependence and cultural proximity 1990The Export of Meaning: Cross-Cultural Readings of Dallas 1988Reasons for the US dominance of the international trade in television programmes 1980Report to the National Science Foundation 1979“Mass” in Communication Research 1991Cultural imperialism: A media effects approach 1996Asian television: Global trends and local processes

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2000“Give Me Japan and Nothing Else!”: Postcoloniality, Identity,and the Traces of Colonialism 2018The rise and fall of Korean drama export to China: The history of state regulation of Korean dramas in China 2013Nationalism and preferences for domestic and foreign animation programmes in China

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