Article2003

Approaches to relationship development processes in inter‐firm networks

149 citations0/0 files storedEuropean Journal of Marketing

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Business Strategy and Innovation International Business and FDI Innovation and Knowledge Management

Abstract

This paper examines the dynamics of business networks, that is, how these inter‐organisational networks grow and decline. Three rival theories are investigated: predetermined sequence of stages, evolution of unpredictable states and joinings theory which focus on positioning, repositioning and exit. A case study methodology was used for data collection and analysis. Data were collected from in‐depth interviews with network managers/owners of firms networking with other overseas firms entering into Australian and Asian markets. The findings revealed that inter‐firm network development is an evolution of unpredictable states rather than a predetermined sequence of irreversible stages. In turn, a six “states” model of inter‐firm network development was formulated from data. Implications for managerial practices and further research are advanced.

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References

1984Case Study Research: Design and Methods 1994Qualitative Data Analysis: An Expanded Sourcebook 1990Qualitative evaluation and research methods 1994The Commitment-Trust Theory of Relationship Marketing 2008Qualitative Data Analysis 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 2004Case Study Research 1987The Economic Institutions of Capitalism

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