Article1985

A content analysis of music videos

Richard L. Baxter · Cynthia De Riemer · Ann Landini · Larry Z. Leslie · Michael W. Singletary

181 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Music History and Culture Gender, Feminism, and Media Media, Gender, and Advertising

Abstract

The music video, as shown on Music Television (MTV), is a contemporary hybrid of rock music and film imagery. This study analyzed a sample of 62 MTV music videos in 23 content categories. Of the content categories studied, frequent occurrences were found in visual abstraction, sex, dance, violence, and crime. MTV sexual and violent content is characterized by innuendo and sug‐gestiveness, perhaps reflecting MTV's: adolescent audience appeal.

Citations in this library

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References

1984Content Analysis: An Introduction to its Methodology.

Cited by

2003The Influence of Media Violence on Youth 2005Contributions of Music Video Exposure to Black Adolescents’ Gender and Sexual Schemas 2011Sexual Objectification in Music Videos: A Content Analysis Comparing Gender and Genre 1993What's happening on Music Television? A gender role content analysis 1991Children, adolescents, and television 1986Social Implications of Music Videos for Youth 2000Does the camera add 10 pounds? Media use, perceived importance of appearance, and weight concerns among teenage girls 1986The Adolescent Audience for Music Videos and Why They Watch

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