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Measuring risk and returns in the customer portfolio · Study

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ArticleMeasuring risk and returns in the customer portfolio

Lynette J. Ryals2002

OA

Articlebronze2002

Measuring risk and returns in the customer portfolio

Lynette J. Ryals

48 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1992The Changing Role of Marketing in the Corporation 1993Loyalty-based management.1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing 1982Financial Theory and Corporate Policy.1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing 1997Competing through relationships: Grounding relationship marketing in resource‐advantage theory 1999RISK AND RETURN IN ORGANIZATIONAL DECISION MAKING.1995Relationship Marketing

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Year2002

Typearticle

Published2002-03-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations48

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/palgrave.jdm.3240003

openalex_workW2041659482

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2008

Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry

2013Relationship Characteristics and Cash Flow Variability

2022Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry

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