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• 1999Sustainable competitive advantage for educational institutions: a suggested model153 cited
• 2006Barriers to brand building in UK universities?136 cited
• 2016Exploring the integration of social media within integrated marketing communication frameworks136 cited
• 2012Putting student evaluations into perspective: The Course Experience Quality and Satisfaction Model (CEQS)91 cited
• 2015Brands in Higher Education89 cited
• 2006A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications67 cited
• 2011Exploring management perspectives of branding in service SMEs63 cited
• 2020Positioning – a literature review62 cited
• 2010How professional service firms compete in the market: an exploratory study53 cited
• 2010Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation51 cited
• 2015Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentions42 cited
• 2016Value creation and appropriation following M&A: A data envelopment analysis42 cited
• 2006Diagnosing the Relationship Between Corporate Reputation and Retail Patronage37 cited
• 2014