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Brand relations and life course: Why old consumers love their brands · Study

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ArticleBrand relations and life course: Why old consumers love their brands

Dirk Sikkel2013

OA

Articlebronze2013

Brand relations and life course: Why old consumers love their brands

16 citations·0/0 files stored·Journal of Marketing Analytics

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Nostalgia and Consumer Behavior

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1990Psychological perspectives on successful aging: The model of selective optimization with compensation 2003Personality in Adulthood 2002Building Brand Community 1962Intolerance of ambiguity as a personality variable1 2005Personality in Adulthood: A Five-Factor Theory Perspective 1997On the incomplete architecture of human ontogeny: Selection, optimization, and compensation as foundation of developmental theory.2000Emotional experience in everyday life across the adult life span.

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Year2013

Typearticle

Published2013-05-01

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations16

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/jma.2013.5

openalex_workW2042523976

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