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Inequality in the utility of customer data: Implications for data management and usage · Study

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ArticleInequality in the utility of customer data: Implications for data management and usage

Adir Even2010

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Articlebronze2010

Inequality in the utility of customer data: Implications for data management and usage

Adir Even · Ganesan Shankaranarayanan · Paul D. Berger

12 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Customer churn and segmentation Big Data and Business Intelligence Data Quality and Management

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References

1905Methods of Measuring the Concentration of Wealth 2006Competing on analytics.1912Variabilità e mutabilità 1980A Systematic Approach Toward Assessing the Value of an Information System*2009Probability Models for Customer-Base Analysis 2009Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions 1995Gender Inequality in Human Development: Theories and Measurement 1989Direct Marketing Management

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Year2010

Typearticle

Published2010-02-15

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations12

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/dbm.2010.1

openalex_workW2042659342

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