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Best Practices in Marketing
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Best Practices in Marketing (1999)Best Practices in MarketingAdvertising: Planning, Implementation, and Control (1976)Advertising: Planning, Implem…Where Everybody Knows Your Name: Homophily in Restaurant Atmospherics (2011)Where Everybody Knows Your Na…品牌个性与消费者个性的关系及其在公司品牌战略的应用 (2008)品牌个性与消费者个性的关系及其在公司品牌战略的应用Managing Hospitality Information Technology in Europe: Issues, Challenges and Priorities (2008)Managing Hospitality Informat…Frequency of Restaurant Advertising and Promotion Strategies (2004)Frequency of Restaurant Adver…Marketing in the hospitality industry (1989)Bed-and-Brakfasts (1999)Increasing brand loyalty in the hospitality industry (1999)Factors Affecting Selection of Upscale Restaurants in Dhaka City (2012)A framework and model to evaluate promotions: A restaurant cross-promotion in-market study (2016)Optimizing digital menus for enhanced purchase intentions: insights from India’s restaurant industry in the post-COVID-19 era (2024)Economic Action and Social Structure: The Problem of Embeddedness (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Birds of a Feather: Homophily in Social Networks (2001)The Full-Service Dining Experience: An Assessment of the Generation-Specific Determinants of Customer Loyalty (2015)Examining the Impact of Restaurant Innovativeness on Relationship Quality in Luxury Restaurants (2016)Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)FIU hospitality review (1988)Information technology in peripheral small and medium hospitality enterprises: strategic analysis and critical factors (1998)Strategic use of information technologies in the tourism industry (1998)Stakeholder engagement in the design of scenarios of technology-enhanced tourism services (2012)Assessing Hotel-Related Smartphone Apps Using Online Reviews (2015)Werbe-Management in jungen Wachstumsunternehmen (2009)Emotions Matter in Crisis (2011)
this work references cited by second hop

References

  • 1976Advertising: Planning, Implementation, and Control21 cited

Cited by

  • 2011Where Everybody Knows Your Name: Homophily in Restaurant Atmospherics32 cited
  • 2008Managing Hospitality Information Technology in Europe: Issues, Challenges and Priorities13 cited
  • 2008品牌个性与消费者个性的关系及其在公司品牌战略的应用12 cited
  • 2004Frequency of Restaurant Advertising and Promotion Strategies11 cited

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