Morals as an incentive? A field study on honour based flower picking

Abstract

This paper analyses people's decision to snatch flowers which are marketed via the honour system. If people were to make a narrow rational choice that they would snatch the unattended flowers, the market would collapse. We find that actual payment rates vary substantially between individuals. The decision to snatch relies on internalised values and norms (‘internal deltas’). The econometric analysis of the impact of socio-demographic variables on payment rates provides a first indication that differences in socialisation processes lead to different internal deltas.

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