SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Luxury brand marketing – The experience is everything! · Study

ArticleShelves

ArticleLuxury brand marketing – The experience is everything!

Glyn Atwal2009

Article2009

Luxury brand marketing – The experience is everything!

Glyn Atwal · Alistair Williams

568 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 568 citations exist upstream.

References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1999Experiential Marketing 2019Welcome to the experience economy 2006Brands and Branding: Research Findings and Future Priorities 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 2012The Experience Economy 2004Measuring perceptions of brand luxury 1993The Market for Luxury Goods: Income versus Culture

Cited by

2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay 2014From experiential psychology to consumer experience 2019Sustainable Luxury Marketing: A Synthesis and Research Agenda 2016Mapping the luxury research landscape: A bibliometric citation analysis 2019Moments of luxury: Hedonic escapism as a luxury experience 2013Electronic sports: A new marketing landscape of the experience economy 2016Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations 2012Luxury customer value

Details

Year2009

Typearticle

Published2009-02-13

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations568

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/bm.2008.48

openalex_workW2042867215

Links

Imported from OpenAlex (CC0) — nothing here is generated.