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Three representative market segmentation methodologies for hotel guest room customers · Study

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ArticleThree representative market segmentation methodologies for hotel guest room customers

Kyoo Yup Chung2003

Article2003

Three representative market segmentation methodologies for hotel guest room customers

Kyoo Yup Chung · Seok Youn Oh · Seongseop Kim

91 citations·0/0 files stored·Tourism Management

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 1990Lodgserv: A Service Quality Index for the Lodging Industry 1995Optimal Selection for Direct Mail 1996Hotel guest satisfaction among business travelers What are the important factors?1997Direct marketing modeling with CART and CHAID 2001Predictive modeling using segmentation 1995Positioning analysis with self-organizing maps An exploratory study on luxury hotels

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Year2003

Typearticle

Published2003-09-12

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations91

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/s0261-5177(03)00115-8

openalex_workW2042910503

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