Consumer Behavior Knowledge for Effective Sports and Event Marketing

Christian Alfs

19 citations0/0 files storedEuropean Sport Management Quarterly

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Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society Sport and Mega-Event Impacts

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Consumer Behavior Knowledge for Effective Sports and Event Marketing L. R. Kahle & A. G. Close (Eds) New York, NY: Routledge, 2011, 348pp., ∈68(£55), ISBN 978-0-4158-7358-1 Lynn R. Kahle (Universit...

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2016ANALYSIS OF THE FACTORS AFFECTING THE MOBILE PHONE PURCHASING DECISIONS OF UNIVERSITY STUDENTS IN TURKEY CITY OF ORDU EXAMPLE

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