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Impact of service co-creation on performance of firms: the mediating role of market oriented strategies
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Impact of service co-creation on performance of firms: the mediating role of market oriented strategies (2013)Impact of service co-creation on performa…Understanding Role of Market-orientated IT Competence and Knowledge Sharing Mechanism in Gaining Competitive Advantage (2019)Understanding Role of Market-…Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation (2016)Service Innovation and Custom…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Principles and Practice of Structural Equation Modeling (1998)HEd-INNOSERV: perceived service innovation scale for the higher education sector (2020)Toward a knowledge‐based theory of the firm (1996)Evolving to a New Dominant Logic for Marketing (2003)Clusters as a Mechanism of Sharing Knowledge and Innovation: Case Study from a Network Approach (2020)The contribution of collaboration to the development of sustainable innovation in high-tech companies (2022)A contribution towards developing a sustainable model for enhancing entrepreneurial performance: identifying the mediating role of innovative work behaviour (2025)
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  • 2019Understanding Role of Market-orientated IT Competence and Knowledge Sharing Mechanism in Gaining Competitive Advantage38 cited
  • 2016Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation30 cited

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