From grobal management to glocal management: Latin American perspectives as a counter-dominant management epistemology

Abstract

Management is known as a global phenomenon. However, its “global” façade tends to mean that management knowledge and practices are usually created and developed in Western countries—mainly the United States—to be transferred supposedly problem-free to other locations. This paper discusses how management has spread globally via Americanization, and is therefore a grobal phenomenon. From a Latin American perspective, this transfer can be problematic, especially as it tends to suppress locally developed knowledge and experiences. In denaturalizing grobal management, we propose glocal management as an alternative to the current Anglo-centric view of the field, and believe this new view can take into account hybridism and local realities. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.

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