Audience orientations to local radio coverage of a natural disaster

Douglas Blanks Hindman · Kathy Coyle

50 citations0/0 files storedJournal of Radio Studies

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Public Relations and Crisis Communication Media Studies and Communication Communication and COVID-19 Impact

Abstract

This study explored audience orientations to local radio coverage of the April 1997 Red River Valley floods. Findings were consistent with the system maintenance view of mass communication in that respondents saw local officials, local radio, and citizens cooperating in an interdependent and mutually supportive relationship. Respondents expressed appreciation for the local mass medium that was the most active and visible during the crisis: an award‐winning AM radio station, KFGO‐AM, Fargo.

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