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The mere association effect and brand evaluations
16 references·16 citing·49 second hopsampled
The mere association effect and brand evaluations (2010)The mere association effect and brand eva…Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation (2008)Of Frog Wines and Frowning Wa…Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Strategic Brand Management (2007)Strategic Brand ManagementIs That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? Sc…Brand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Brand Concept Maps: A Methodo…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation (2002)Losing Consciousness: Automat…Thought Suppression (2000)Thought SuppressionWhen an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure (1999)When an Ad'S Influence Is Bey…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Rethinking Market Research: Putting People Back In (1997)Rethinking Market Research: P…An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning (1996)An Investigation of the Media…The role of knowledge in discourse comprehension: A construction-integration model. (1988)The role of knowledge in disc…Availability: A heuristic for judging frequency and probability (1973)Availability: A heuristic for…When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations (2023)When is celebrity endorsement…N400 correlate of brand associations (2022)N400 correlate of brand assoc…Asymmetric brand alliances: When joint promotions with strong brands hurt (2021)Asymmetric brand alliances: W…The evaluation of a brand association density metric (2019)The evaluation of a brand ass…The “first principles” of marketing strategy (2019)The “first principles” of mar…Aprendizaje de la marca: aproximaciones conceptuales desde la psicología del consumidor (2018)Aprendizaje de la marca: apro…The contribution of a brand spokesperson’s voice to consumer-based brand equity (2017)The contribution of a brand s…“Why Do Young Thai Women Desire White Skin?” Understanding Conscious and Nonconscious Motivations of Young Women in Bangkok (2017)“Why Do Young Thai Women Desi…Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness (2016)Reconsidering the Role of Fit…How fitting! The influence of fence-context fit on price discrimination fairness (2016)How fitting! The influence of…Perceived brand portfolios: how individual views hamper efficiency (2015)Perceived brand portfolios: h…Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews (2015)Listen to Your Customers: Ins…Exploring Green Brand Associations through a Network Analysis Approach (2015)Exploring Green Brand Associa…De l’attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur (2015)De l’attitude implicite et de…Music in television advertising and other persuasive media (2013)Music in television advertisi…When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery‐based self‐concept activation (2010)When are automatic social com…Belief in the law of small numbers. (1971)Subjective probability: A judgment of representativeness (1972)On the psychology of prediction. 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References

  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.8,274 cited
  • 1988The role of knowledge in discourse comprehension: A construction-integration model.4,374 cited
  • 2007Strategic Brand Management1,706 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 2000Thought Suppression1,063 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 1997Rethinking Market Research: Putting People Back In626 cited
  • 2002Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation569 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”493 cited
  • 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks392 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 2008Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation312 cited

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1999
When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure
286 cited
  • 1996An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning177 cited
  • Cited by

    • 2015Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews125 cited
    • 2023When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations59 cited
    • 2015Exploring Green Brand Associations through a Network Analysis Approach40 cited
    • 2019The “first principles” of marketing strategy39 cited
    • 2013Music in television advertising and other persuasive media38 cited
    • 2019The evaluation of a brand association density metric27 cited
    • 2021Asymmetric brand alliances: When joint promotions with strong brands hurt24 cited
    • 2016Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness23 cited
    • 2010When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery‐based self‐concept activation22 cited
    • 2017The contribution of a brand spokesperson’s voice to consumer-based brand equity22 cited
    • 2017“Why Do Young Thai Women Desire White Skin?” Understanding Conscious and Nonconscious Motivations of Young Women in Bangkok22 cited
    • 2015De l’attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur19 cited
    • 2016How fitting! The influence of fence-context fit on price discrimination fairness17 cited
    • 2022N400 correlate of brand associations11 cited
    • 2015Perceived brand portfolios: how individual views hamper efficiency11 cited
    • 2018Aprendizaje de la marca: aproximaciones conceptuales desde la psicología del consumidor9 cited