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Churn Prediction in Online Games Using Players’ Login Records: A Frequency Analysis Approach

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References

2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited
2006Bagging and Boosting Classification Trees to Predict Churn410 cited
2000Predicting subscriber dissatisfaction and improving retention in the wireless telecommunications industry347 cited
2009Churn Prediction in MMORPGs: A Social Influence Based Approach167 cited

Cited by

2018Large-scale Ensemble Model for Customer Churn Prediction in Search Ads52 cited
2018Behavioral attributes and financial churn prediction49 cited
2020Prediction of Player Churn and Disengagement Based on User Activity Data of a Freemium Online Strategy Game43 cited
2020Applying over 100 classifiers for churn prediction in telecom companies39 cited
2024Ensemble-based deep learning techniques for customer churn prediction model35 cited
2021RFM-LIR Feature Framework for Churn Prediction in the Mobile Games Market27 cited
2019Combining Sequential and Aggregated Data for Churn Prediction in Casual Freemium Games24 cited
2020Predicting mobile trading system discontinuance: The role of attention17 cited
2019Churn prediction and social neighbour influences for different types of user groups in virtual worlds17 cited
2021Churn in the mobile gaming field: Establishing churn definitions and measuring classification similarities

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17 cited

2022Classifying the Variety of Customers’ Online Engagement for Churn Prediction with a Mixed-Penalty Logistic Regression16 cited

2019Mining Player In-game Time Spending Regularity for Churn Prediction in Free Online Games16 cited

2025A comprehensive survey on customer churn analysis studies15 cited

2021Improved Retention Analysis in Freemium Role-Playing games by Jointly Modelling Players’ Motivation, Progression and Churn15 cited

2024Deep Dive Into Churn Prediction in the Banking Sector: The Challenge of Hyperparameter Selection and Imbalanced Learning13 cited

2020Sentiment Analysis Based Churn Prediction in Mobile Games using Word Embedding Models and Deep Learning Algorithms13 cited