A Survey of Information Needs for Rural Development

Abstract

This paper summarizes an ongoing study at the Department of Library and Information Studies, University of Botswana, aimed at assessing rural peoples' need for development information. The paper contains a summary of findings from phase one of the study. The findings reveal that rural peoples1 need for information is in two broad categories; (1) common information needs found throughout the different communities participating in this study; and (2) location specific needs that are related to the specific environment of a community. Awareness of information needs is in some cases very low; hence, methods used to assess needs have to be both diagnostic as well as direct questioning of respondents to obtain a full picture of rural information needs. An outline of an information strategy is proposed that will act as the foundation for the second phase.

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