Technological Change and Innovation in the Clothing Industry: the Role of Retailing

Abstract

A number of socio-economic and technological factors are pressuring Australian clothing industry companies to alter their long-standing methods of manufacturing. After a brief description of the changing policy environment within Australia over the past two decades, this paper argues that the retail sector is performing a pivotal role in transforming manufacturing practices within the clothing sector. Two examples of retailing influence are examined: the growing awareness of quality control, and the introduction of ‘quick response’ strategies. One conclusion is that industry analysts must broaden their conceptions of industry chains to take account of the role of retailing in promoting technological and organizational change within the clothing industry.

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