Once upon a time

Marja Flory · Oriol Iglesias

57 citations0/0 files storedJournal of Organizational Change Management

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Management and Organizational Studies Management Theory and Practice Rhetoric and Communication Studies

Abstract

Purpose The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature. Findings Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric. Originality/value The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.

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References

1975How To Do Things With Words 1974The Nature of Managerial Work 2012Reflexive Methodology: New Vistas for Qualitative Research 1986Narrative Psychology: The Storied Nature of Human Conduct 1998Rhetoric of Economics 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm 1991Better Stories and Better Constructs: The Case for Rigor and Comparative Logic 1998Narrating the Organization: Dramas of Institutional Identity

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2017Building family business identity through transgenerational narratives 2019Prosperity over time and across generations: the role of values and virtues in family businesses 2011Key changes and challenges for brands in an uncertain environment 2015Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies 2017Exclusion and inclusion in the Danish Military 2012The omnipresent personal narrative: story formulation and the interplay among narratives

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