An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences

Lalith Chandralal · Jennifer Rindfleish · Fredy Valenzuela

197 citations0/0 files storedAsia Pacific Journal of Tourism Research

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Diverse Aspects of Tourism Research Travel Writing and Literature Recreation, Leisure, Wilderness Management

Abstract

This paper is based on a netnography investigation into the likely components of memorable tourism experiences (MTEs) using travel blog narratives by travellers. One hundred travel blog narratives published by travellers in two reputable travel blogs were used for the study. The results revealed two major findings: (a) bloggers mostly report positive MTEs in their experiential narratives and (b) such positive MTEs are often associated with seven experiential themes: (1) local people, life and culture (2) personally significant experiences (3) shared experiences (4) perceived novelty (5) perceived serendipity (6) professional guides and tour operator services and (7) affective emotions associated with memorable experiences. The findings provide important theoretical and managerial implications.

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References

2025Advances in Consumer Research 2010Development of a Scale to Measure Memorable Tourism Experiences 2011Exploring the essence of memorable tourism experiences 1989Managing What Consumers Learn from Experience 2001Repeaters' behavior at two distinct destinations 1985The tourist guide 2007Travel Blogs and the Implications for Destination Marketing 1998On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture

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2018The evolution of the web and netnography in tourism: A systematic review 2022Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies 2018The Memorable Travel Experience and Its Reminiscence Functions 2019Psychological factors affecting memorable tourism experiences 2021Memorable tourism experience research: a systematic review of the literature 2018Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions

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