On decision rules and information processing strategies for choices among multiattribute alternatives

Ola Svenson

156 citations0/0 files storedScandinavian Journal of Psychology

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Decision-Making and Behavioral Economics Multi-Criteria Decision Making Decision Support System Applications

Abstract

Abstract.— It is suggested that a decision in a complex situation can be described as a sequential process in which different decision rules and information processing strategies can be used at different points in time. Examples of possible decision rules are presented in an approximate order of complexity. Two ways for processing the information in a decision situation, viz., breadth‐first or depth‐first strategies, are discussed and suggestions are made about their relationship to particular decision rules. Finally, it is proposed that the order of application of particular rules in a decision process is guided by a tendency to minimize cognitive effort.

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References

1955A BEHAVIORAL MODEL OF RATIONAL CHOICE 1972Elimination by aspects: A theory of choice.1969Intransitivity of preferences.1963Handbook Of Mathematical Psychology 1971Comparison of Bayesian and regression approaches to the study of information processing in judgment 1970The use of nonlinear, noncompensatory models in decision making.1974Exceptional Paper—Lexicographic Orders, Utilities and Decision Rules: A Survey 1974Dimensional commensurability and cue utilization in comparative judgment

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