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Cultural differences in, and influences on, consumers' propensity to adopt innovations

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References

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1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited

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1978Innovativeness: The Concept and Its Measurement1,549 cited

1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited

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