National cultures and cultural differences provide a crucial component of the context of international business (IB) research. We conducted a bibliometric study of the articles published in six leading IB journals - Journal of International Business Studies, Management International Review, International Business Review, Journal of International Management, Journal of World Business and European Journal of International Management, over a period of three decades, to analyze how “culture” has been impacting in IB research. Co- citation mappings permit us to identify the ties binding works dealing with culture and cultural issues in IB. At the core of the model is Hofstede’s (1980) work setting much of the conceptual and empirical approach on culture-related studies with two main clusters, one on the conceptualization of culture and its dimensions and other on cultural distance. More complete analyses also reveal two sub-clusters that better capture the extant research. We conclude with a broad discussion including a number of possible avenues for future research to improve our understanding on how firms may better handle environmental complexity that is imposed by national culture differences in the countries where they operate.
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Stored only when both papers are in the corpus — 23 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.