A Behavioral Science Design for the Development of Society

Abstract

Students for a Democratic Society, the heads of Brandeis, Berkeley, and Boston Universities, and President Nixon, Prime Minister Heath, Chancellor Brandt, and Premier Kosygin all share one important concern. They want to provide for a better life in society. Each must find ways to cause change from what is to something better. Systematic investigations, field experiments, and clinical research in the behavioral sciences have contributed much to advance the science and technology of personal and institutional change. Yet there is evidence to suggest that society's leaders are slow in utilizing this knowledge. Why are leaders tardy in putting this to work? Were they to do so, what possibilities for constructive gains looking toward society's improvement are open? How might a start be made?

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