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Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective

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References

2011Marketing in SMEs: the role of entrepreneurial sensemaking118 cited
2012Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance104 cited

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2024The Role of Social-Media for Micro-Entrepreneurship of Young Startups

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2024Understanding Factors That Affect Social Media Advertisement Adoption for Small Medium Enterprises in Indonesia the Case of Facebook Advertisement5 cited