A new task format for investigating information search and organization in multiattribute decisions

Abstract

In research on multiattribute decisions, information is typically preorganized in a well-structured manner (e.g., in attributes-by-options matrices). Participants can therefore conveniently identify the information needed for the decision strategy they are using. However, in everyday decision situations, we often face information that is not well-structured; that is, we not only have to search for, but we also need to organize the information. This latter aspect--subjective information organization--has so far largely been neglected in decision research. The few exceptions used crude experimental manipulations, and the assessment of subjective organization suffered from laborious methodology and a lack of objectiveness. We introduce a new task format to overcome these methodological issues, and we provide an organization index (OI) to assess subjective organization of information objectively and automatically. The OI makes it possible to assess information organization on the same scale as the strategy index (SI) typically used for assessing information search behavior. A simulation study shows that the OI has a similar distribution as the SI but that the two indices are a priori largely independent. In a validation experiment with instructed strategy use, we demonstrate the usefulness of the task to trace decision processes in multicue inference situations.

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