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ArticleThe Theory of Advertising

Walter Dill Scott1904

Article1904

The Theory of Advertising

Walter Dill Scott

42 citations·0/0 files stored·The American Journal of Psychology

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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1997Psychology's entrepreneurs and the marketing of industrial psychology.2014Integrated Marketing Communication Research 1982“An Honorable Place”: The Quest for Professional Advertising Education, 1900–1917 1993Advertising Research in the Pre-Depression Years: A Cultural History 1951Cyclical Policy on the Advertising Appropriation 2009Sto lat Harvard Business School : wkład w rozwój wczesnego marketingu 2011Consumers’ choice model: an alternative meta-goals model focused on cognitive effort, justification, and regret

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Year1904

Typearticle

Published1904-01-01

VenueThe American Journal of Psychology

ISSN-L0002-9556

Languageen

Citations42

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1412166

openalex_workW2046500307

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