Returns to US soybean export market development

Abstract

The Foreign Agricultural Service and the American Soybean Association cooperate in one of the oldest and largest foreign market development programs. Over the years, soybean promotional efforts have had a modest yet significant effect on the United States soybean industry. Other sectors of US agriculture have benefited indirectly. Promotion has had positive impacts on both prices and exports with relatively high returns per dollar invested. A recent shift in emphasis from the promotion of soybeans to the promotion of soybean products has led to even greater revenues per dollar spent.

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