“Guys in suits with charts”: Audience research in U.S. public radio

Alan G. Stavitsky

36 citations0/0 files storedJournal of Broadcasting & Electronic Media

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Radio, Podcasts, and Digital Media Media, Journalism, and Communication History Media Studies and Communication

Abstract

During the 1980s audience research became accepted as an essential management (unction in U.S. public radio. The use and application of audience research had previously been resisted by some public radio managers as representing the ascendance of market considerations over the industry's social and cultural imperatives. This paper describes the evolution of public radio's engagement with audience research, and relates it to public radio's changing conception of localism.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 36 citations exist upstream.

References

1974Television: Technology and Cultural Form 2004Television 1991Television and the public interest : vulnerable values in West European broadcasting 2016Who's Listening?: The Story of BBC Audience Research 1990CORPORATION FOR PUBLIC BROADCASTING 1991Ratings Analysis: Theory and Practice 1994The changing conception of localism in U.S. public radio

Cited by

1998Community Radio at the Beginning of the 21st Century 2007The Public Broadcasting Act of 1967: Looking Ahead by Looking Back 2019New Arenas or More of the Same? Public and Commercial Radio Stations on Facebook 2002Leveraging the NPR Brand: Serving the Public While Boosting the Bottom Line 2001Managing Transformation in the Public Polymedia Enterprise: Amalgamation and Synergy in Finnish Public Broadcasting

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.