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The essay suggests that the ideologies of the privatized satellite television in India remain largely inconceivable unless one takes into account the complex relationship between the Indian state and realms of ‘popular’ down from the 1960s. It takes a close look at the way India's state‐controlled television tried to frame a certain aesthetics of ‘development communication’ involving issues of pedagogy, nationhood, citizenship, sexuality, morality, autonomy and publicness. One of the key arguments is that the State's moralizing effort to conceive a modern televisual public as antagonistic to what it thought to be a ‘vulgar’ cinematic public, along with a concurrent obligation to make television popular and profitable, created a host of contradictions within the hegemonic projects of the state. This, however, also led to possibilities of negotiation between the statist forms and the emergent consumerist forms of citizenship post‐1982. In this sense, we are looking at the conditions of possibility of the way post‐Liberalization satellite television most aptly demonstrates the inter‐constitutive relationship between the State and the Market, the historical liaison between democracy and capitalism.
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