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ArticleMessage framing and buying behavior: A field experiment

Yoav Ganzach1995

Article1995

Message framing and buying behavior: A field experiment

Yoav Ganzach · Nili Karsahi

219 citations·0/0 files stored·Journal of Business Research

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Psychology of Social Influence

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1962Statistical principles in experimental design.1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1981The Framing of Decisions and the Psychology of Choice 1964Statistical Principles in Experimental Design 2013Handbook of Social Psychology

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2017The behavioralist as tax collector: Using natural field experiments to enhance tax compliance 1985Integrative bargaining in a competitive market 2016The Behavioralist Goes to School: Leveraging Behavioral Economics to Improve Educational Performance 2012Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment 2007The Determinants of Email Receivers’ Disseminating Behaviors on the Internet 2010Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

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Year1995

Typearticle

Published1995-01-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations219

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/0148-2963(93)00038-3

openalex_workW2048180403

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