‘Take back the tube!’: The Discursive Construction of Amateur Film- and Video-Making

Abstract

Anyone who uses — or even considers purchasing — a video camera is bound to encounter a large amount of advice of different kinds. Family members, friends and salespeople are likely to offer more or less helpful suggestions; but beyond personal contact, there is a whole world of advice literature in the form of manufacturers’ publicity materials, handbooks, consumer and hobby magazines, television programmes and websites aimed both at novices and at more experienced users. Such material typically offers quite prescriptive ideas about what to film, where to film, who to film and how to film. While it is certainly diverse, it all serves to define and construct the meaning of amateur video-making in particular ways. It specifies what counts as proper or desirable forms of practice, identifying what is to be emulated and what should be avoided at all costs; and in the process, it also helps to define what it means to be an amateur video-maker. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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