Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods

Teri Kline Henley

8 citations0/0 files storedJournal of Nonprofit & Public Sector Marketing

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Marketing and Advertising Strategies Nonprofit Sector and Volunteering Public Relations and Crisis Communication

Abstract

SUMMARY Marketing communications methods are explored as they relate to marketing communications for nonprofit organizations. Included is advertising, direct and interactive marketing, public relations, and personal selling. For each, various tools are explained and related to nonprofit communications planning. Sidebars include explanation of pro-bono creative work, The Advertising Council, use of media kits and a case study.

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1999Hands-On Social Marketing: A Step-by-Step Guide 1983Lesly's public relations handbook

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