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Back to the future (2013)Back to the futureSecond Thoughts About the Anthropology of Islam, or How to Make Sense of Grand Schemes in Everyday Life (2022)Second Thoughts About the Ant…Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism (2012)Infidel Brands: Unveiling Alt…Researching Islamic marketing: past and future perspectives (2011)Researching Islamic marketing…Visibly Muslim (2010)Visibly MuslimIslamic branding: A conceptualization of related terms (2010)Islamic branding: A conceptua…Constructing and Representing the Islamic Consumer in Turkey (2007)Constructing and Representing…A Vanished World: Muslims, Christians, and Jews in Medieval Spain (2006)A Vanished World: Muslims, Ch…Convivencia: Jews, Muslims, and Christians in Medieval Spain (1993)Convivencia: Jews, Muslims, a…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Asia's Next Giant: South Korea and Late Industrialization (1990)Convergence and divergence in consumer behavior: implications for international retailing (2002)Crescent marketing, Muslim geographies and brand Islam (2013)Muslim's Purchase Intention towards Non-Muslim's Halal Packaged Food Manufacturer (2014)Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018)Challenging Codes (1996)Challenging codes: collective action in the information age (1997)How brands become icons: the principles of cultural branding (2005)The new wave of transformational Islamic marketing (2012)Halal tourism: state of the art (2018)The Invention of Tradition (1986)The Clash of Civilizations? (1993)The clash of civilizations and the remaking of world order (1997)The effects of religion on consumer behavior: A conceptual framework and research agenda (2015)How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019)Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda (2021)Genealogies of Religion: Discipline and Reasons of Power in Christianity and Islam. (1994)Between Heaven and Earth: the religious worlds people make and the scholars who study them (2005)SubjectivityEthnographic Investigations (2007)Categories of analysis and categories of practice: a note on the study of Muslims in European countries of immigration (2012)Pious and Critical (2014)A Gender Lens on Religion (2015)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Mirrors of Masculinity: Representation and Identity in Advertising Images (2004)Veiling in Style: How Does a Stigmatized Practice Become Fashionable? (2009)Advances in Consumer Research (2025)Convivencia in Medieval Spain: A Brief History of an Idea (2008)World Christianity (2020)Just and Unjust Uses of Limited Force (2021)Embodying Nationhood? Conceptions of British National Identity, Citizenship, and Gender in the ‘Veil Affair’ (2010)Materializing piety: Gendered anxieties about faithful consumption in contemporary urban Indonesia (2010)Religious beings in fashionable bodies: the online identity construction of hijabi social media personalities (2016)Colonial Origins and Colonial Transformations in Spanish America (2003)Beyond Tolerance and Persecution: Reassessing Our Approach to MedievalConvivencia (2005)Comparing convivialities: Dreams and realities of living-with-difference (2013)
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References

  • 2012Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism263 cited
  • 1993Convivencia: Jews, Muslims, and Christians in Medieval Spain257 cited
  • 2011Researching Islamic marketing: past and future perspectives241 cited
  • 2010Islamic branding: A conceptualization of related terms226 cited
  • 2010Visibly Muslim214 cited
  • 2022Second Thoughts About the Anthropology of Islam, or How to Make Sense of Grand Schemes in Everyday Life169 cited
  • 2007Constructing and Representing the Islamic Consumer in Turkey137 cited
  • 2006A Vanished World: Muslims, Christians, and Jews in Medieval Spain72 cited

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