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‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory

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References

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1998Relational Benefits in Services Industries: The Customer's Perspective

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2,347 cited

1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach2,084 cited

Cited by

2014Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs)152 cited
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2017Linking sport team sponsorship to perceived switching cost and switching intentions20 cited
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2021Drivers of information technology choice by individuals13 cited
2023Empirical Study on the Factors Affecting User Stickiness of Online Visual Art Platform From the Perspective of User Experience13 cited
2019An Examination of the Effect of Consumer Personal Traits on Show Rooming Behavior: The Effect of Product Type13 cited
2021Adoption of online pharmacy applications during COVID-19 pandemic; empirical investigation in the Indian context from push-pull and mooring framework12 cited
2015Switching Motivations on Instant Messaging: A Study Based on Two Factor Theory12 cited
2023Has excess epidemic prevention changed Chinese students’ willingness to study abroad: three rounds of the same volume survey based on the new “push–pull” theory10 cited
2025Using a two-stage method to understand the critical factors influencing customers’ intention to switch from traditional to artificial intelligence based banking services: A perspective based on the push–pull–mooring model9 cited