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Japanese Marketing Strategies in the UK: A Comparative Study · Study

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ArticleJapanese Marketing Strategies in the UK: A Comparative Study

Peter J. Doyle1986

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Articlegreen1986

Japanese Marketing Strategies in the UK: A Comparative Study

Peter J. Doyle · Veronica Wong

92 citations·0/0 files stored·Journal of International Business Studies

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International Business and FDI Marketing and Advertising Strategies Global and Cross-Cultural Management

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1981The art of Japanese management 1982Competitive strategy: Techniques for analysing industries and competitors 1975For Harmony and Strength. Japanese White-Collar Organization in Anthropological Perspective.1981Strategic Marketing: Betas, Boxes, Or Basics 1981For Harmony and Strength

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Year1986

Typearticle

Published1986-03-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations92

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/palgrave.jibs.8490415

openalex_workW2050000453

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2001Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers