Article2000

Attributional Thoughts about Consumer Behavior

902 citations0/0 files storedJournal of Consumer Research

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: (1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and (2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. Comments about the longevity of an attributional framework, methodological recommendations, and the heuristic value of the theory also are included.

Citations in this library

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References

1958The psychology of interpersonal relations.1984Consumer Reactions to Product Failure: An Attributional Approach

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