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Grounded Theory: A Magical Formula or a Potential Nightmare · Study

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ArticleGrounded Theory: A Magical Formula or a Potential Nightmare

Christina Goulding2001

Article2001

Grounded Theory: A Magical Formula or a Potential Nightmare

Christina Goulding

106 citations·0/0 files stored·The Marketing Review

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Qualitative Research Methods and Applications Consumer Behavior and Market Dynamics Business Strategies and Management Research

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Year2001

Typearticle

Published2001-03-01

VenueThe Marketing Review

ISSN-L1469-347X

Languageen

Citations106

Files0 public / 0

ShelfQualitative Research Methods and Applications

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doi10.1362/1469347012569409

openalex_workW2050319397

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