Age and forgetfulness: The effect of implicit priming

Abstract

Participants (i.e., perceivers) unscrambled either memory-related phrases (experimental group) or memory-neutral phrases (control group). Then perceivers read a vignette about a forgetful young, middle-aged, or old target person, after which they rated (a) the target's forgetfulness and (b) how difficult each of 12 tasks (4 low, 4 medium, and 4 high in memory load) would be for the target. High-memory-load tasks were rated as more difficult by perceivers in the experimental group than by perceivers in the control group. Thus, implicit priming of a forgetfulness schema resulted in harsher judgments about how difficult high-memory-load tasks would be for forgetful targets. However, this priming effect was no stronger for old than for young or middle-aged targets.

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