Ronald Reagan's 1980 acceptance address: A focus on American values

Henry Z. Scheele

26 citations0/0 files storedWestern Journal of Speech Communication

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Cultural and political discourse analysis

Abstract

This article examines the types, frequency, and function of value appeals employed by Ronald Reagan in his Presidential nomination acceptance speech delivered in Detroit, Michigan, July 17, 1980. It argues that Reagan employed various value appeals as rhetorical strategies to persuade his audience to respond favorably to his purpose of winning the Presidency.

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1969Beliefs, Attitudes, and Values.1980The “ideograph”: A link between rhetoric and ideology 1975In search of ‘the people’: A rhetorical alternative 1982Western journal of speech communication 1980American political rhetoric and the jeremiad tradition: Presidential nomination acceptance addresses, 1960–1976 1984Argumentation and the decision making process 1978Political communication and public opinion in America 1980Genre: Concepts and applications in rhetorical criticism

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