A Quiet Revolution: Australian Community Broadcasting Audiences Speak Out

Abstract

Around four million listeners in an average week tune into community radio stations around Australia, primarily to hear local news and information — evidence of a failure by mainstream media to meet their diverse needs. This discussion draws from the first qualitative study of the Australian community broadcasting sector to explore the role being played by community radio and television from the perspectives of their audiences. The authors argue that community broadcasting at the level of the local is playing a crucial role in the democratic process by fostering citizen participation in public life. This suggests a critique of mainstream media approaches and the central place of audience research in understanding the nature of the empowering relationships and processes involved. The authors argue that the nature of community broadcasting aligns it more closely with the complex ‘local talk’ narratives at the community level, which play a crucial role in creating public consciousness. They suggest that this quiet revolution has highlighted the nature of the audience–producer relationship as a defining characteristic of community media.

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