Is Online Buying Out of Control? Electronic Commerce and Consumer Self-Regulation

Robert LaRose · Matthew S. Eastin

169 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Abstract

Preliminary evidence suggests that forms of unregulated consumer behavior, including impulsive, compulsive, and addictive buying, are present on the Internet. This study reconceptualized unregulated buying behaviors as the result of deficient self-regulation using mechanisms proposed in social cognitive theory. As a result, deficient self-regulation of online buying was positively related to online shopping activity. It was a more important predictor than the rational merits of e-commerce, such as convenience and low price, and than personal and economic consumer characteristics. Together with Internet self-efficacy and Internet use, these variables explained 43% of the variance in online shopping behavior.

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1987The Buying Impulse 2000Incidence and correlates of pathological Internet use among college students 2006Internet Self-Efficacy and the Psychology of the Digital Divide 1999The Internet Shopper 1999A Multivariate Analysis of Web Usage 1998Impulse buying: Modeling its precursors 1994Compulsive buying: descriptive characteristics and psychiatric comorbidity.

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