Article1997

Gender and Investment: The Influence of Gender on Investment Preferences and Practices

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Financial Literacy, Pension, Retirement Analysis Financial Markets and Investment Strategies Financial Literacy and Behavior

Abstract

The financial market offers an intricate laboratory for the study of consumer behavior. One area that has received little attention in the finance literature and that could benefit from insights from consumer behavior research is the relationship between gender and consumer investment preferences and practices. The primary goal of the present study is to explore the influence of consumers' gender on their investment behavior. The study examines the investment strategies of male and female investors using psychometric measures and self‐reporting of investment behavior.

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1965Society and the Adolescent Self-Image 1989Measurement of Consumer Susceptibility to Interpersonal Influence 1989Self‐Presentational Motivations and Personality Differences in Self‐Esteem 1990Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity 1989Deceptive Distinctions: Sex, Gender, and the Social Order.1991Cultural and Gender Differences in Risk-Taking Behavior among American and Spanish Decision Makers 1995The effects of gender on the development of relationships between clients and financial advisers 1991Sex and money: Gender differences in the use of surrogate consumers for financial decision-making

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