Radio Recentered: Local News Returns Home

Abstract

The phenomenon of outsourcing is prevalent in many industries, including the media. In radio, voice-tracking of programs from other locations is a prominent example. How the practice of outsourcing affects the content of local news is the focus of this study. Comparing data on outsourced and locally-produced news in a small radio market, the study produced statistically significant results that raise questions about how communities are served when their local news decisions are made elsewhere. The study focuses on a market where local news, once outsourced, has been reconverted into an exclusively local enterprise.

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