Article2012

Starbucks as the Third Place: Glimpses into Taiwan's Consumer Culture and Lifestyles

43 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Starbucks dominates Taiwan's coffee consumption, and it serves as a third place in the lives of consumers. The purpose of the study is to explore the factors of consumer culture and the relationship of lifestyle and consumption. The findings suggest that in consumer culture, Starbucks has influenced the coffee consumer culture through word of mouth; lifestyle and coffee consumption have a significant relationship. Factor analysis was used to explain Starbucks consumer culture in Taipei.

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References

1986The Social Life of Things 2005Consumer Culture Theory (CCT): Twenty Years of Research 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 1991Global culture: Nationalism, globalization and modernity 1988The Social Life of Things 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture 1982The World of Goods 1991The Great Good Place: Cafes, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts, and How They Get You Through the Day.

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