Confessions of an Advertising Man

Darrell Blaine Lucas · David Ogilvy

377 citations0/0 files storedJournal of Marketing Research

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. In this new edition, Ogilvy writes an introduction, bringing his wisdom up to date.

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