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Marketing and innovation in the Drucker Management System · Study

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ArticleMarketing and innovation in the Drucker Management System

Joseph A. Maciariello2008

Article2008

Marketing and innovation in the Drucker Management System

Joseph A. Maciariello

57 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Management Theory and Practice Business Strategies and Innovation Organizational Management and Innovation

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References

1997Capitalism, Socialism and Democracy 1992The balanced scorecard : measures that drive performance 1992The balanced scorecard--measures that drive performance.2010Capitalism, Socialism and Democracy 1996Using the balanced scorecard as a strategic management system 1985Innovation and Entrepreneurship 2012Management Challenges for the 21st Century 2001Having trouble with your strategy? Then map it.

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2012Drivers of Marketing Innovation in Portuguese Firms 2018Multi-actor innovation in the music industry: a state of the art review 2024The Influence of Groupthink and Bounded Rationality in Decision-Making on Public Policy

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Year2008

Typearticle

Published2008-07-08

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations57

Files0 public / 0

ShelfManagement Theory and Practice

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doi10.1007/s11747-008-0098-9

openalex_workW2052220423

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